Home AutoTorque Magazine Bendix rolled out as core brand for calipers

Bendix rolled out as core brand for calipers

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Bendix rolled out as core brand for calipers

Extensive range of part references covers around 90% of UK’s car parc and pareto

The Parts Alliance has now rolled out Bendix Brake Calipers across PAGL and GSF as its core brand for calipers, offering new opportunities to boost sales and upsell.

Head of Category for Braking Viral Modha said: “Bendix is a heavyweight brand that carries a respected heritage alongside a strong reputation for quality, so introducing calipers to our existing range of Bendix products is a great move for us.

“Bendix offer a brilliant three-year warranty on their calipers, each of which goes through exhaustive testing in the manufacturing process to ensure it meets the highest possible standards.”

Stock in branches will continually increase as older Elstock and Brake Engineering stock is sold on through incentivised pricing.

Head of Marketing Simon Moore said: “The business is incredibly confident in the Bendix brand and this range of calipers, so we’ll be running an exclusive customer promotion to support this introduction next week.

“We now need the support of our branch network to promote the strength of the Bendix brand to customers seeking calipers and to reemphasise the range of Bendix products across discs, pads, fluids and now calipers.”

The Parts Alliance training team has published a quickfire digest of all branches need to know about Bendix Calipers on the PA Academy.

It contains all of the product benefits, guidance about where Bendix sits in our tiered offer and more.

Terry Bates, Assistant Branch Manager at GSF Coventry, said: “It’s great because many of our customers already prefer the Bendix brand for brake discs and pads, this is a good addition to the range.

“They are competitively priced but still high quality, so it’s good to get this range in.”

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