Bradford Brian the driving force behind Sykes tool workout success

GSF Bradford Driver Brian Judson has been out on the road with one of our Garage Equipment suppliers

GSF Bradford got a great Garage Equipment boost this month that was in no small part down to the support of Driver Brian Judson.

Brian helped to arrange Sykes tool workouts with several customers and accompanied the Sykes rep on his visits. His presence and input on the sessions helped to secure thousands of pounds of sales for the branch.

Regional Director for the North East, Yorkshire and Lincolnshire John Williams said: “Brian made a great impression on both the customers and our supplier, and the feedback the branch got after these workouts was fantastic.

“Success like this shows how the passion of our people and the relationships they have with customers, especially the Drivers who see them day in day out, can go a long way to helping to boost sales. Brian is a real credit to the team at GSF Bradford.”

Supplier workouts are a great way for our teams to engage customers and many of our Garage Equipment suppliers offer services like Sykes, so branches can arrange these through their Regional Director or by contacting the Garage Equipment team.


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