Cheltenham show debut a major success, Parts Alliance reports

Trade event heads to Cheltenham Racecourse for first time.

The Parts Alliance has heralded its third trade show of 2019 as a major success, providing the perfect environment to bring all of its Cheltenham customers together with suppliers to socialise and network.

Attended by representatives from branches and suppliers, the Parts Alliance’s trade shows have become well-known throughout the industry for the lively and informative seminars and technical content, such as those on offer during the Cheltenham event from MANN-FILTER, Yuasa and Comma.

Held on 5th September, there were exclusive show offers and prizes to be won, with complimentary food and drink served as special guests Fuzz Townshend, Matt Neal and Daniel Rowbottom mingled with the crowd.

All that guests had to do to be in with a chance of winning was get a card stamped as they made their way around all of the suppliers in attendance.

Show prizes

Fuzz and Matt announced the winners and presented the prizes during a prize draw at the end of the show.

Among the prizes was £2,495 worth of EAE workshop equipment which included an EE-488OID tyre changer and EE-3096AV2 wheel balancer with free next-day delivery for winner Danny Martin of Auto Boss in Swindon.

Danny said: “We came to see the suppliers, and what we’ve learnt just by talking to all the different manufacturers here made it a real worthwhile night and then, my name was pulled out of the hat for this amazing prize – you can’t top that.

“The new kit from EAE will replace our tired old machines, so we can’t wait to get this new equipment installed and start earning some money from it.

“It’s great because the EAE colours match our colours, so it will look really smart in our workshop.”

“Loads of cool stuff here”

Other visitors to the show were only too happy to heap praise on the trade event too, with Kristian Ducros of Elite Vehicle Services in Swindon commenting: “I’ve got quite a close relationship with my local GSF and they invited me along to have a look around.

“There’s loads of cool stuff here, I’ve got to be careful not to spend too much money.

“The thing is, the automotive industry is changing all the time: I was just in the MANN FILTER presentation and they’re talking about how vehicle manufacturers are trying to harness brake dust now, so it just shows how everything is evolving.

“You’ve got to have your finger on the pulse to keep up with it all, it’s a tricky trade to be in but events like this are a great way of keeping up to date.”

Discussing the success of the show, Simon Moore, head of marketing at The Parts Alliance, said: “We’re delighted by the positive feedback we’ve had for this new venue, as well as the training sessions on offer.

“There are plenty more trade shows in the diary, so keep your eyes open for one taking place near you in the coming months.”

To find your nearest branch of The Parts Alliance, click here.


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