Customer of The Parts Alliance wins brand new Jaguar XE

The Parts Alliance has named the main winner in its ‘The Big Drive’ national promotion.

The ‘Luxury Edition’ campaign offered an opportunity to win a Jaguar XE car in either the classy Portfolio or exciting R-Sport models.

From thousands of customer participants, the car was won by A & D Motors, a long-standing customer of the Croydon branch of S C Motor Factors.

Delighted garage owner Chandrakumar Paramalingam was rendered almost speechless with surprise at winning the £33,000 car.

“I couldn’t believe it,” he said. “It was a complete shock but I’m so pleased to have won.”

Other prizes include TAG Heuer Formula 1 watches, international holidays and thousands of lifestyle and business rewards.

“It’s great to be able to reward loyal customers with these fantastic prizes,” said Simon Moore, Head of Marketing at The Parts Alliance.

“‘The Big Drive’ was available right throughout our growing national network of branches and there’s no doubt the fantastic main prize really captured customers’ imagination.”

Mr Paramalingham’s car will be delivered to his home with the order being placed shortly, subject to finalising the car’s specification.

The Parts Alliance is promising to keep customer engaged with more promotions planned for 2019.

Garages can find out more about upcoming promotions simply by contacting their nearest branch.


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