OE-matching range of air, cabin, fuel and oil filters
Over 1 million pieces are now available in the DR!VE+ range of filters in a bid to meet substantial demand following its launch in April.
The OE-matching range of air, cabin, fuel and oil filters was introduced by GSF Car Parts in response to the UK’s worsening cost-of-living crisis.
Marketing director at GSF Car Parts, Brett Earp said: “We’ve had a fantastic start with DR!VE+. Customer feedback has been really encouraging, with praise for the quality and price positioning.
“DR!VE+ has huge potential and to support this we have significantly invested in stock, with good availability already at both our National Distribution Centre Midpoint and across our 180 branches.”
Covering more than 90 per cent of the car parc, the all-makes filters range is now widely available across the UK, empowering workshops with a greater choice of parts for cash-strapped customers – without risking quality – and its early success is expected to continue.
DR!VE+ Filters are manufactured to ISO9001 – the international standard for quality management – and manufactured in factories conforming to IATF 16949 – a worldwide automotive manufacturing standard.
An obvious choice for garages already using GSF-branded parts, an increasing number of other workshops are now also requesting DR!VE+ as an effective cost-saving solution for garage customers.
Brett added: “Where customers are already buying exclusive GSF branded ranges for DriveTec oil and braking, we are also seeing the confidence in the quality of those ranges reflected in their appetite for DR!VE+.”
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