ETM Award considered important indicator and benchmark in commercial vehicle industry
HELLA has, for the twelfth time in succession, been voted “Best Brand” in this year’s EuroTransportMedia (ETM) readers’ choice.
A total of around 6,000 readers of the magazines trans aktuell, lastauto omnibus, FERNFAHRER and eurotransport.de voted for their respective favourites in a total of 29 different categories, and in the lighting category, HELLA won by a clear margin.
Overall, around 58 per cent of the participants gave HELLA their vote, one of the top scores.
Jörg Harjes, head of marketing for independent aftermarket at HELLA said: “We are very pleased about this award and the great trust that customers have in our brand.
“Our goal is to offer high-quality products and services that provide customers with clear added value.
“The fact that we are now able to accept the award once again, and by a large margin, is confirmation of our work.
“For us, clear customer focus is and remains the measure of all things.
“In recent years, we have therefore, among other things, further expanded our digital communication channels.
“With them, we help our customers to quickly and easily find the right products for the respective application.
“In this way, we have created additional added value and further increased customer loyalty.
“We will consistently build on this in the coming years.”
ETM is a leading trade publisher for commercial vehicles.
Since 1997, it has annually called on commercial vehicle professionals to vote for their favourite models and brands in the disciplines Best Brand, Best Truck, Best Van and Best Bus.
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