HELLA recruits new UK sales and marketing director

Forvia brand brings even greater portfolio of parts to offer independents

HELLA, the renowned original equipment (OE) manufacturer and system supplier, has appointed experienced aftermarket professional Ian Boyle to the position of Sales & Marketing Director for its aftermarket division in the UK and Eire.

Ian brings considerable sales and product knowledge to the role having spent 11 years at First Line, progressing to UK sales director, and previously 12 years at Quinton Hazell in a product management capacity.

“My role at HELLA combines the knowledge and experience gained over my career in the aftermarket in both product and sales environments,” said Ian.

“For me, the personal love of cars has always been the main driver in my ongoing enthusiasm for the industry, but it’s my ability to analyse and understand trends in order to help customers identify opportunities, that allows me and my colleagues to put it to practical use.

“Joining one of the big global players is a very exciting opportunity, as HELLA offers an insight into the future of the aftermarket through its focus on new technologies developed and supplied as OE to vehicle manufacturers around the world and subsequently, its ability to support the independent service and repair sector over the long term.”

Welcoming Ian to the HELLA UK team, managing director, Neil Grant said: “I am delighted that we have secured the services of an aftermarket sales director of Ian’s calibre.

“His management style is complimentary to that within our business and his existing customer relationships means he can hit the ground running.

“I look forward to working closely with him and to the next chapter for our aftermarket division.

“Ian’s appointment comes at an opportune moment in the history of the company, as under the umbrella of the Forvia brand, we have an even greater portfolio of products to offer the independent sector.

“As a result, and in conjunction with our vehicle diagnostics and advanced driving assistance system (ADAS) calibration expertise, provided through the Hella Gutmann product range, we are in a unique position to support the aftermarket with service and repair solutions that will be relevant for many years to come.”

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