Transformation plan to put right ‘unacceptable results’, newly appointed CEO says
Jaguar Land Rover boss Thierry Bolloré has vowed to solve the firm’s reliability and quality issues.
Bolloré, who assumed the role of CEO last autumn, claims to have already made progress which has resulted in a drop in warranty costs by one-third from 2021-model-year cars.
Bolloré is also overhauling the way JLR develops its models, introducing more technology and digital design on common systems that improves the quality of components and how they integrate at the beginning of the process.
He said: “Our results have been unacceptable, but we know how to fix them. It’s not science, just hard work. Already the 2021 results are better, but we have more to do.
“We now have a member of the board responsible for the whole value chain, which makes a big difference,” said Bolloré.
“We’re improving processes to get better quality by design.”
In the most recent What Car? Reliability Survey, Land Rover finished last out of 31 car makers, with a score of 78.2 per cent, almost 10 per cent worse than the brand directly above it.