January freeze brings battery opportunities

One in three batteries are in need of attention and we can use this maximise sales

With temperatures dropping below freezing and snow starting to fall, car batteries are often the first vehicle component to suffer. That offers us a fantastic opportunity to increase sales of this product group, which is why we’ve got the tools and the offers to ensure our customers aren’t left out in the cold.

Research from Yuasa reports that a massive 37% of batteries require attention on UK roads, so a battery testing kit can be one of the best assets in a garage’s toolbox to keep customers happy and mobile.

Product Director Carl Boland said: “Battery condition is often overlooked by garages, but it’s a great way to increase revenue and customer satisfaction in no time at all. There may be no obvious warning signs to a defective or discharged battery, so a garage that performs these routine checks could save a driver from being left stranded.

“With a fantastic product range available for all requirements, customers are able to utilise a large selection of Drivetec offerings alongside a targeted campaign for selected customers on Yuasa products. There are options for all requirements so it’s the perfect time to ensure customers are aware of the excellent range we have available.”

Using Yuasa’s ‘Always Check the Battery’, garages can evaluate the battery health in less than a minute and obtain a substantial revenue stream as a result through charging or replacing a faulty battery.

Sales and Operations Director Paul Wright added: “Sustained sub-zero temperatures will see the combination of planned service bookings and unplanned work hitting workshops in droves. That means we can help garages to maximise their month by ensuring we’re getting the right parts first time, every time with no margin for error.

Even though the cold weather may be the trigger for common battery issues, it’s often the warm weather that can begin the degradation process. Many drivers believe that cold weather harms a battery, but it’s actually heat which causes the failure.

Optimal battery temperature is 20c, so when summer temperatures rise to over 30c, this accelerates battery ageing. This process goes unnoticed in the warmer months, but when the engine needs more energy to start in winter, problems emerge.

Auto Torque has partnered with Garage Wire to bring you all the latest aftermarket news.

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