Exploring the organisers of Automechanika Birmingham global network
For over 35 years, Messe Frankfurt has been active in growth markets worldwide with its sector expertise. The Group’s events outside Germany allow SMEs inparticular to gain a foothold in emerging markets.
The Messe Frankfurt Group has a powerful global network consisting of 28 subsidiaries and more than 50 sales partners serving some 180 countries.
Based on the successful flagship events at its Frankfurt base, the company is present for its customers at some 50 locations with its brands and brand families, using the familiar product groups and nomenclature.
With customised solutions and concepts, the individual events are coordinated in terms of schedule and geographic location in the various regions. For instance, Automechanika in Buenos Aires, Light Middle East in Dubai and Prolight + Sound Guangzhou offer exhibitors and visitors the same high quality standards as their respective parent events in Frankfurt.
The success of this model can be seen in the fact that many of its foreign events are the second- or third-largest in their respective sectors worldwide – the largest being the corresponding flagship event at its Frankfurt base.
In Asia, Messe Frankfurt is one of the few foreign trade fair companies that, by means of a number of subsidiaries, is in a position to organise trade fairs throughout China as well as in India, Japan, Korea and Taiwan. Hong Kong is the headquarters of Messe Frankfurt Asia Holding Ltd., from where the entire Asian business is run.
The Group is the largest trade fair organiser in China with some 50 events as well as being the largest offshoot of a German trade fair company. With more than 20 events to its credit, Messe Frankfurt is also the largest organiser in India.
Messe Frankfurt’s activities outside Germany have a positive effect on its events in Frankfurt. Around three-quarters of exhibitors and over half of visitors to the Group’s events come from outside Germany. This international component is well above average in the trade fair sector.
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