A major national rebrand begins
Following news last week of The Parts Alliance rebranding to GSF Car Parts, a major exercise in replacing existing signage is now underway across the motor factor’s nationwide network.
Group Head of Marketing Simon Moore was delighted to announce: “Our National Distribution Centre at Midpoint Park in Sutton Coldfield was the first to receive its brand-new signage as part of our national rebrand from The Parts Alliance and its local brands to GSF Car Parts. The signage was completed on Friday 12th November and is the first of over 170 locations to be updated.
“It’s business as usual for our branches and our customers during the rebranding – all our teams, processes, deliveries and service levels are unaffected by the changeover.
“Operating under one national brand will enable us to make significant improvements to the way we work and serve our trade customers in the future. Investments in technology, products, service and staff will help us to provide the leading service in the aftermarket and the whole team is incredibly excited about what lies ahead.”
