The Niterra stand highlighted its NGK Academy training initiative and EGR valves range
Niterra UK Ltd – owner of the NGK ignition and NTK vehicle electronic brands – attracted hundreds of visitors to its stand at Automechanika Birmingham.
The company boasted a host of attractions for garage visitors when it exhibited at the three-day show at the NEC.
The Niterra stand highlighted its NGK Academy training initiative and EGR valves range as well as featuring a race car simulator where competitors competed for the BoxClever Cup.
It also hosted NGK Ambassadors British Touring Car Championship driver Nic Hamilton, brother of seven-time World Formula 1 champion Lewis Hamilton, and North Yorkshire based racing car driver Max Coates.
Garage visitors to the stand were given a BoxClever pack which contained details of the independent garage loyalty scheme and vouchers offering double points every time they bank NGK and NTK boxes in July, August and September 2023.
Niterra was also one of only four exhibitors which helped fund free parking for garages visiting the show saving them up to £17.95 a day.
Mark Hallam, marketing manager, Niterra UK Ltd, said: “We have been kept extremely busy over all three days of the show and have engaged with hundreds of garage visitors who have been keen to learn more about the NGK Academy, BoxClever and our products.
“Nic and Max also proved to be popular guests and both enjoyed competing on the race simulator. It was great to see so many garages at the show and to entertain some of our VIP customers.”
NGK Academy, which was launched last November, has attracted scores of leading independent garages eager to improve their technical knowledge 24/7, 365 days of the year.
For more information about Niterra UK Ltd and its products and services, visit the company’s website.
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