Triple British Touring Car champion Gordon Shedden joins GS as brand ambassador

The partnership will see the triple BTCC champion support the battery brand in their continuous development to offer the highest quality and reliability available in the market.

The Scottish driver, nicknamed ‘Flash’ by fans, is synonymous with British motorsport having competed in the SEAT Cupra Championship, Porsche Carrera Cup Great Britain and the British Touring Car Championship, claiming three titles with the Yuasa-sponsored Team Dynamics outfit in 2012, 2015 and 2016.

As well as the BTCC, Gordon has also competed in the FIA GT Championship, British GT Championship and World Touring Car Cup with Audi.

As part of the partnership, Gordon will be the face of GS battery by promoting and championing the brand for its renowned quality and reliability. Gordon will also feature in events and PR responsibilities whilst assisting the manufacturer with developments to new range launches and battery technology.

James Hylton, Managing Director of GS Battery Sales UK Ltd said: “Gordon’s reputation for performance and dependability are qualities also found in the GS range, making the pairing an obvious one.”

“Gordon will become the face for the GS brand in the UK – he’s instantly recognisable for his incredible BTCC success and the perfect ambassador for the brand.”

Gordon, GS battery brand ambassador and triple BTCC champion, added: “It’s great to be involved with such a highly respected and globally trusted brand. Motorsport is all about technology, high performance, a vision to succeed and to be the very best. A trusted partnership is always a winning combination!”

Manufactured by GS Yuasa, the GS automotive range is designed to meet the ever-demanding needs of modern vehicles.

To find out more about GS, visit


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