New MANN-FILTER platform launched to enhance customer support

Trade partner sales pages with activated ‘loadbee add-on’ to benefit from new features

Filtration expert MANN+HUMMEL is now using the loadbee product content platform to provide its customers with detailed, bundled information on the products of the premium brand MANN-FILTER.

MANN-FILTER, the global filter brand in the Automotive Aftermarket business, offers dealers an enhanced range of marketing instruments for making comprehensive digital product content available for sales support at any time.

Text files, videos, images and graphics are provided in their final layout on the platform in a way that is both emotionally appealing and convincing.

From here they are displayed directly on the sales pages of all trade partners that have activated the loadbee add-on in their shop.

Simon Frick, vice president sales for the independent automotive aftermarket at Europe at MANN+HUMMEL said: “This means that our customers can supplement their own data with additional MANN-FILTER product information.

“The material is already available on the platform for various product groups such as FreciousPlus, CUK and oil filters.

“Other products will follow.

“All data is bundled at a central location.

“Changes are made in real time so that the latest information is always displayed for our trade partners.”

Dealers connected to the loadbee tool can provide their customers with sales-promoting, target-group appropriate MANN-FILTER information.

With the implementation of the loadbee product content platform, MANN+HUMMEL has become the first filter manufacturer in Europe to offer its customers this service.

For more information on the additional product content from MANN-FILTER and the free loadbee code, trade partners can contact their MANN-FILTER partner or email


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