Automotive lighting brand launches new website to support pan-European exports

Ring has launched a German edition of its website to support European exports.

Ring, the lighting and automotive electrical brand, has developed a bespoke version of its website specifically for the German market, reaffirming its commitment to increasing export sales across Europe and providing support to garages amid Brexit.

Following an initial investment of £30,000 in 2018, the website is now able to cater to customers from German-speaking countries, including Austria and Switzerland, wherein it has over 600 stores, as well as a strong online presence.

The company is now able to use the website to showcase its updated branding, range of products and improved functionality and navigation to deliver a better overall experience for visitors.

Investing across Europe to support garage customers ahead of Brexit

As part of a wider strategy to focus on exports, which has included a £200,000 investment in European offices and a dedicated international team of 11 people, Ring is continuously growing its presence across markets to reassure its customers and partners ahead of Brexit.

By visiting the new site, German visitors will be able to see Ring’s product range, complete with videos, downloads, reviews and full specifications.

It will continue to be developed along with the UK site, which was launched in September 2018.

Henry Bisson, marketing manager for Ring, comments: “Expanding our presence in the European market has been a strategic aim of the business and has formed part of a phased plan over recent years, which has seen significant time, money and resource invested.

“We already have a bespoke site for our French visitors and it made sense that we would extend this to the German market too.

“Creating dedicated pages means that we are able to communicate directly to our customers in each territory and to share news that is most relevant to them.”

Find out about the entire Ring HID range by clicking here.


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