DVSA releases new graphics, social media posts and an email template for testing stations
The DVSA has updated its ‘MOT toolkit for garages’ to help mitigate increasing testing demand this autumn.
Testing stations are once again being urged to encourage motorists to book MOTs sooner rather than later in a bid to manage increased demand.
The updated ‘toolkit’ includes new graphics, social media posts and an email template.
A DVSA a spoksperson said: “MOT demand during the autumn will be higher for garages and motorists.
“Following on from our Beat the Rush campaign in 2020, we want to support MOT garages again during the busier months of the year.
“To do this, we’ve updated the toolkit you can use to reach out to customers and encourage them to book their MOT in now.”
The ‘beat the rush’ campaign originated last year following the Covid six-month MOT extension.
In the DVSA’s recently published fourth annual review, the campaign was among a number of its “achievements” highlighted in the report.
The report read: “We worked with stakeholders to design the Beat the Rush campaign to help smooth the demand for MOT testing when exemptions ended.
“We created a toolkit of resources for garages to help them communicate with their own customers, and successfully promoted the campaign via our own social media, DVSA direct emails and our Matters of Testing blog.”
