GS Yuasa Battery Sales UK Ltd has demonstrated significant business and customer service benefits of testing every battery, with a major workshop trial. The battery testing trial, conducted over three summer months, revealed 27% of vehicles tested had a battery issue, and 11% needed a complete battery replacement.
Three workshops in Lancashire, Leicestershire and Kent took part in the trial between May and July, supplied with a Yuasa battery analyser and asked to test the battery of every vehicle worked on.
By monitoring the number of vehicles seen during the three months against the test results, Yuasa demonstrated the value of implementing a testing regime within workshops and calculated the extra revenue brought in through battery replacement and reconditioning services. A workshop which sees 100 vehicles a month could expect an increase in annual revenue of over £15,000 by implementing the initiative.
The scheme also allows workshops to improve customer service, enhance reputation and prevent customers’ battery failure distress. Most customers would rather find out they need a new battery while their vehicle is in a workshop and not when it fails to start on a cold morning.
Our trial revealed 10% of batteries needed replacing and 26% needed recharging. Having these test results allowed us to recommend to customers that their battery required recharging or replacing. We could give them warning that they may have issues in a few months’ time. When a customer has a vehicle serviced they want reliability for the next year, not just right now. Garage mechanic, featured workshop.
Ian Newham, Training Manager at GS Yuasa Battery Sales UK Ltd said: “Our trial was a huge success and demonstrated that the average garage could increase battery revenue alongside driving customer satisfaction and long term loyalty by testing the battery of every vehicle they service or repair.
Most customers expect their workshop to check and maintain all elements of their vehicle. If the battery fails shortly after a service or repair work, customers may question the quality of the work carried out and the reliability of the workshop.
Garages should be implementing the simple minute-long test into their everyday routine. A battery may look and perform fine but the test will identify its state of health and if it’s likely to fail soon.
One of the participating workshops found 38% of batteries tested needed attention and 19% needed replacing. One of their mechanics stated that: “The Yuasa battery testing programme has helped us, and highlighted the need and
opportunities in offering our customers a professional health and charge status report.
Before you assume this is a simple sales drive, please consider how important the battery has become, it has many responsibilities and effects on the reliability of complex network systems.
Yuasa will soon launch the ‘Always Check The Battery’ workshop initiative which will provide workshops all the tools they need to set up battery testing in a low-cost workshop testing kit.
To find out more about Yuasa’s Always Check The Battery scheme visit your local Parts Alliance branch.