The sun was shining as hundreds of The Parts Alliance’s customers attended the company’s summer trade show at Brighton race course on Thursday 20th June.
Guests included representatives from nearby branches, as well as over 40 leading suppliers, who enjoyed food and drink as they mingled with special guest, BTCC driver Matt Neal.
Alongside exclusive show offers, attendees had the chance to win great prizes, courtesy of The Parts Alliance’s suppliers. To be in with a chance, guests had their ‘prize card’ stamped as they made their way around the supplier stands.
The evening event was held to showcase the significant investment that The Parts Alliance has made in its local CPA branches, including over £1m in stock.
Some of the beneficiaries include CPA Chichester, which has benefited from a stock investment of 500% in its new location, CPA Hove and CPA Lewes which have now moved to larger, two tier premises to offer better availability.
This investment comes in addition to the new 500,000 sq.ft. National Distribution Centre and new Regional Distribution Centres, which The Parts Alliance says will improve customer service, availability and delivery throughout the network.
Attendee Michael Marsh of Motor and Mowers in Seaford, East Sussex said: “I heard about the show at my local motor factor and thought it would be worth a visit.
“It’s been a great opportunity to see the latest equipment and meet the people I normally only get to speak to on the phone.”
Colin of Burgess Engineering in Heathfield, East Sussex commented: “You’ve got to come to these events to see what’s out there, I’d recommend them to anyone.”
Tim Crofton of RSG Service Centre in Littlehampton, West Sussex said: “We’re here to see what’s new, what’s happening in the industry.
“It’s a fantastic opportunity to speak to the big brands and they’ve got lots of great knowledge about the parts they supply, which is great for our customers too.”
Simon Moore, Head of Marketing at The Parts Alliance, commented: “The feedback we’ve had from our guests has been overwhelmingly positive, and our suppliers really appreciated the chance to trade and network.”
Further events are planned for 2019.